Wk 1 Individual Assignment – Health Care Advertising
Wk 1 Individual Assignment: Health Care Advertising
Assignment Content
Open your web browser and search for recent health care advertisements from similar health care services, facilities, or other health sector-related occupations (e.g., labor supply, productivity improvement, technology, or personnel benefit design).
Select one advertisement and evaluate the marketing strategies employed.
Write a 500-word paper evaluating the advertisements you selected and how they are effective or ineffective in their design.
Consider the following when writing your paper:
*Trade-offs
*Personal cost
*Incentives
*Open trade
*Marketing strategy(s) employed
*Targeted demographics
*Value exchange
*“Five Cs” framework
Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).
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