MFAR 1/4
MULTIMEDIA UNIVERSITY
PROJECT GUIDELINE
VBSM 7534 Strategic Excellence from Execution
to Monitoring
MICROCREDENTIAL 3
INSTRUCTIONS TO STUDENTS
This project guideline consists of TWO (2) pages (including the cover page).
STUDENT IDENTIFICATION NO
MFAR 2/4
PROJECT (100%)
STRATEGIC CASE ANALYSIS – ALPHA COMPANY
This individual assignment requires students to analyze a given case study of an organization
in order to relate the strategic management concepts and stages in organization through case
studies. The project helps you to understand the practical applications of strategic management.
To complete the assignment, you are expected to include additional information from other
recent sources, such as newspapers, academic journals, company’s annual reports, books and
etc.
Step Content – Section Headings & Outline
1. Describe a brief background of the company (history, management team,
products/services, etc.).
2. Prepare the following as appropriate [minimum any TWO (2)]:
a. Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix,
b. Strategic Position and Action Evaluation (SPACE) Matrix,
c. Boston Consulting Group (BCG) Matrix,
d. Internal-External (IE) Matrix,
e. Grand Strategy Matrix
3. Prepare the Quantitative Strategic Planning Matrix (QSPM).
Discuss some advantages and disadvantages of the alternative strategies.
4. Recommend specific strategies for the organization. Compare your
recommendations to the actual strategies planned by the company.
5. Specify how your recommendations can be implemented and what results you
can expect.
6. Recommend procedures for strategy review and evaluation.
7. Conclusion
Written Report:
• Number of pages: 20 – 25 pages (excluding cover page, content page, reference and
appendix)
• 1.5 spacing and font size 11, Times New Roman.
• Indicate clearly the selected company, student’s full name and ID number on the
cover page of the report. The group is advised to use the cover page attached
• Deadline for submission of assignment is on 5th December 2022 (Monday), before 5
p.m. (MYT)
• The report is to be submitted in soft copy format in the Open Learning page.
• Late assignments will not be accepted under any circumstances.
MFAR 3/4
REFERENCING GUIDELINE
Journals
Goff, A. M. (1987). This is the title of a journal article. Journal of Experimental Results, 1(3), 1-
22.
Books
Brown, M. W. (1982). This is the title of a book (2nd ed.). City: Publisher.
Chapters/Articles in a Book
Chin, Y. (1988). This is the title of a part of a book. In A. R. Finley, S. R. Taft, & M. N. Piper
(Eds.), This is the book title. (pp. 25-37). City: Publisher.
Papers in Published Proceedings
Clark, B. W. (1988). This is the title of a paper appearing in a published proceedings. In A. B. Cook
(Ed.), Proceedings of the 100th Annual Meeting of the Society of Experimental Results
(pp. 49-78). City: Publisher.
Unpublished Papers
Fourney, T. T. and Heller, R. N. (January, 1991). This is the title of an unpublished paper presented
at a meeting. Paper presented at the 103rd annual meeting of the Society of Experimental
Results, City of Meeting, ST.
Magazine Articles
Green, M. (1988, January). This is the title of a magazine article. Magazine of Today, pp. 6-12.
Newspaper Articles
Johnson, R. S. (1989, October 1). This is the title of a newspaper article. The Daily News, pp. 1, 6-
8.
Reports
Jones, M. J., and Smith, A. R. (1990). This is the title of a report (Report No. 90-1428). City:
Publisher.
Master Thesis
Miller, G. M. (1988). This is the title of a master's thesis. Unpublished master's thesis, Any State
University, City, ST.
Doctoral Dissertations
Simmons, M.T. (1987). This is the title of a doctoral dissertation (Doctoral dissertation, Any State
University, 1986). Dissertation Abstracts International, 47, 1202.
Online Sources
T. Adamowski, "Writer's resource," in IEEE PCS Online Discussion Forum, 14 Dec 1999. [Online].
Available: http://www.ieeepcs.org/wwwboard/
MFAR 4/4
Marking Rubric for Project
Criteria Description Evaluation Score
Low Average High
Content • Demonstrate
complete
understanding of
the problem
• Original
contribution
• All requirements
are included.
10
20
30
40
50
Format • Well organised
• No grammatical
or structural
errors
• Good formatting
• Report is prepared
in a professional
manner
4
8
12
16
20
Research
• Points are
supported with
additional
research from
reputable sources
4
8
12
16
20
References • All references are
properly included
• All submission
requirements are
met
2
4
6
8
10
Over 100 marks:
Comments:
