IFSM201 Concepts and Applications of Information Technology
Week 4 Quiz
Question 2
All other issues aside, a customer is __________ to do business or increase business with a company if a customer perceives that a service issue is not dealt with fairly.
Question options:
A)
likely
B)
not likely
Question 3
(True/False). The primary financial impact of a robust CRM system results from retaining current customers versus obtaining new customers.
Question options:
A) True
B) False
Question 11
(True/False). Whether the focus is acquisition, loyalty, retention, or service, a company’s use of CRM results in greater profits for the company.
Question options:
A) True
B) False
Question 12
Is the following an example of increasing brand awareness through groups or fans? Select Yes or No
When you sign on to your favorite social media website, a number of sponsored ads appear on your home page.
Question options:
A)
Yes
B)
No
Question 15
Is the following an example of increasing brand awareness through groups or fans? Select Yes or No.
Your instant messaging service attaches a message to the bottom of each message inviting the recipient to sign up for this same service provider.
Question options:
A)
Yes
B)
No
Question 17
When you sign on to your favorite social media website, a number of sponsored ads appear on your home page. Which category of social media advertising does this represent?
Question options:
A)
Direct advertising.
B)
Sending ads to a person’s network of friends.
C)
Increasing brand awareness through groups or fans.
D)
Using the company’s own social networking site.
E)
Viral marketing
Question 19
(True/False). Goal Seek allows to you put various parts together to calculate a result.
Question options:
True
False
Question 20
(True/False). To create a Pivot Chart, you would first select the Design tab from the PivotTable Tools.
Question options:
True
False
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