THE INFLUENCE OF AI ON THE FASHION INDUSTRY
Topic: THE INFLUENCE OF AI ON THE FASHION INDUSTRY
Aim
To take up a marketing research topic of your choice and write a report detailing the market research process. Describe the complete process till the research methods you will adopt and give some examples of the questions that you would like to ask to collect data(not required in case you are doing a case study).
Details
Font: Times new roman/Ariel/Calibri
File: Word file
Font size: 12
Line spacing: Single space
Word limit: 3 to 5 pages (1500-3000 words)
Introduction : 10 %
The introduction to your topic of research, a short abstract explaining the Management Decision Problem/ Market Research problem, why did you pick up this topic, etc.
Theoretical Foundation : 40 %
The literature review for your topic of research. Keep it to-the-point(Quality is preferred over quantity)
Research Question and Hypothesis : 15 %
Your research questions and the hypothesis for the research questions.
Analytical Model : 5 %
The Analytical model of the variables in your research question/hypothesis and the relationship between them. It can be a verbal, graphical or mathematical model. Analytical model is a representation of the variables and the relationships that you use in your research question and hypothesis. It can be a picture, a formula or graph.
Research Design : 30 %
The complete research design along with the reason for choosing the research design. Details about the research method you will follow. Add example of some of the questions you will ask to collect data for your research.
Articles:
https://www.researchgate.net/publication/345895110_AI_FOR_FASHION
https://www.sciencedirect.com/science/article/pii/S004016252200083X?casa_token=82pTUMSdLbAAAAAA:YROVaGMwLSMd5A8ZQwYhc8CikkxyLkyMRLeeOHNI037mp483IJWoiywUeC0c-TxmbaEr8oyMeBQ
https://journals.sagepub.com/doi/full/10.1177/0887302X19873437Individual Assessment Guidelines
Aim
To take up a marketing research topic of your choice and write a report detailing the market research process. Describe the complete process till the research methods you will adopt and give some examples of the questions that you would like to ask to collect data(not required in case you are doing a case study).
Details
Font: Times new roman/Ariel/Calibri
File: Word file
File name: ?MR + GroupNumber_ETU123456_Prenom/first Name?
Ex: MK04_ETU20171408_ANUP.doc
Font size: 12
Line spacing: Single space
Word limit: 3 to 5 pages (1500-3000 words)
Submission: Written report? by 17th April 11.59 pm (via Moodle? link will be available-8th Apr evening)
P.S : Please do not copy your GP report, in case you have taken up your GP topic as Research topic. Plagiarism is not tolerated. Write it in your own words. Quality over quantity.
Introduction : 10 %
The introduction to your topic of research, a short abstract explaining the Management Decision Problem/ Market Research problem, why did you pick up this topic, etc.
Theoretical Foundation : 40 %
The literature review for your topic of research. Keep it to-the-point(Quality is preferred over quantity)
Research Question and Hypothesis : 15 %
Your research questions and the hypothesis for the research questions.
Analytical Model : 5 %
The Analytical model of the variables in your research question/hypothesis and the relationship between them. It can be a verbal, graphical or mathematical model. Analytical model is a representation of the variables and the relationships that you use in your research question and hypothesis. It can be a picture, a formula or graph.
Research Design : 30 %
The complete research design along with the reason for choosing the research design. Details about the research method you will follow. Add example of some of the questions you will ask to collect data for your research.
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