1.Both qualitative and quantitative performance dimensions must be considered when judging a firm’s performance. Discuss.
2. When considering the Balanced Scorecard approach (Exhibit 5.8), how does a firm create value?
3. One of the big dangers in crafting a competitive strategy is that managers, torn between the pros and cons of the various generic strategies, will opt for “stuck in the middle” strategies that represent compromises between lower costs and greater differentiation and between broad and narrow market appeal. True or false? Explain your answer.
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