Creating a brochure:
you will assume the role of a clinical or counseling psychologist who has recently opened a private practice or begun working for a mental health agency. You are eager to begin working with client(s) and need to market your services. One way to attract clients is to develop professional relationships with individuals who may need to refer their clients, patients, students, or congregants to a psychologist. It can be helpful to provide these professionals with informational materials that provide an overview of your services.
identify the target audience for your informational brochure (see common examples in the list below). You will utilize the brochure to market your services to the audience you identify in order to obtain client referrals from them. You may select as many audiences as you desire as long as the content in your brochure is relevant to the reasons these individuals would refer their clients, patients, or students to a psychologist.
Attorneys
Clergy/religious leaders
Employee Assistance Program personnel
Life/wellness coaches
Physicians, physician assistants, and nurse practitioners including family practice specialists and psychiatrists
Teachers and school counselors who may refer patients to you
Other mental health professionals (e.g., nutritionists, physical therapists, occupational therapists, recreational therapists)
Other mental health professionals (e.g., counselors, social workers, behavioral technicians, art therapists)
Personal Statement: Create a 50-100-word personal statement in which you describe attributes that make your practice or agency unique.
Specialties: Identify at least three areas of specialization (e.g., child and adolescent psychology, behavioral disorders, learning disorders, trauma, family and relationships issues, anxiety, depression, eating disorders, neuropsychology, personality disorders, substance disorders).
Treatment Proficiencies: Compare the possible theoretical orientations appropriate to your assumed role and identify your treatment orientation(s). Identify which modalities (e.g., individual, couples, family, and/or group) you use with clients. For further assistance with creating this portion of your brochure, review the Heatherington, et al. (2012) article titled The Narrowing of Theoretical Orientations in Clinical Psychology Doctoral Training.
Client Focus: Describe the populations that you would primarily serve. Include information regarding age, gender, religious orientations, ethnicities, and/or special populations. List all languages you speak fluently and provide any additional information on cultural specialization you may have.
Confidentiality and Limitations: Explain what information will remain confidential in your sessions as well as the limitations of confidentiality. Keep in mind the age of your target population and the reasons for referral.
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