Pre-Case Analysis Process
INTERNATIONAL BUSINESS
CASE GUIDELINE
Pre-Case Analysis Process
1. Read the entire case (Review all exhibits), and then
2. Analyze the case
3. Opening paragraph introduces the situation
4. Background information provides the reader with organizational data,
products, history, competition and anything else of significance
5. The specific problem (or decisions to be made)
6. Alternatives – open to the decision maker, which may or may not be
stated in the case.
7. Conclusion set up the task, any constraints or limitations, and the
urgency of the situation
CASE STUDY OUTLINE
Written Format
? Executive Summary (write this last)
? Define the issue(s)/problems or opportunities
? Analyze the case data (Data analysis)
? Generating Alternatives Analysis
? Selecting key decision criteria
? Analyzing and evaluating alternatives
? Selecting the preferred alternative
? Developing an action/implementation plan
? Recommendations for the future
ALDI STORE
(Case Study)
Aldi
Aldi is a leading retailer with over 8,000 stores worldwide. Since opening its first store in 1913,
Aldi has successfully established itself as one of the most reputable retailers in the international
business market.
The Aldi brand is associated with value for money. Its emphasis is on providing high quality
products and excellent value for customers. To put it simply, we offer our customers a smarter
way to shop.
Aldis slogan is spend a little, live a lot. It works hard to keep prices low for its customers. The
company buys large quantities of products from carefully selected suppliers. Its buyers are experts who
choose the best quality products at the most competitive prices. The savings achieved by sourcing
products in this way can be passed on to customers. Aldi keep costs down in other ways. It ensures its
operations are as efficient as possible, for example, store layouts are kept simple and opening hours
focus on the busiest times of the day.
The importance of developing people
Aldi places great importance on how it trains and develops its employees. Training is the process
of providing employees with the necessary knowledge and skills to perform their tasks and roles
competently. Training not only helps to increase business efficiency, but it can also make staff
more motivated by increasing their job satisfaction.
While training is narrowly focused on helping a company become efficient and effective in
the short term, develo
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