Assignment Prompt
Based on the country (or countries) you are analyzing for your global business enterprise, research information related to the following areas:
Demographic Trends
Identify demographic trends (such as birth rates, literacy rates) that might influence business activities in the country. (Lower birth rates result in an aging population with expanded demand for health care.)
Cultural Analysis
Discuss language, customs, traditions, and beliefs of the country. (Religious beliefs may make the sale of certain products inappropriate in some countries.)
Social Institutions
Analyze the influences of social institutions (family, church, labor organizations) on the business culture. (In some countries, a strong tie exists between family and business.)
Informal Trade Barriers
Describe informal trade barriers created by social and cultural factors. (Communication styles and negotiating tactics vary around the world resulting in the need to adapt to the host countrys culture.)
In a separate Word document (4-6 pages), prepare a summary report consisting of the following components:
An overview of demographic trends that could influence global business activities.
A description of cultural factors, social institutions, and informal trade barriers that could affect global business activities.
Recommend actions for existing companies or new enterprises that might be necessary when considering the social and cultural environment of the foreign market. Provide evidence to support your recommendations.
Expectations
Length: 4-6 pages
References: APA Style
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