MODULE 5 – DISCUSSION BOARD #3
Persuasion – Marketing and Cialdini’s Six Principles of Persuasion
INSTRUCTIONS
Part#1: Watch the video explaining Cialdini's 6 Principles of Persuasion: NOTE: Open link in a new tab – https://www.youtube.com/watch?v=cFdCzN7RYbw
Part#2: Using Flip, create a video with the following "script" (3-4 minutes):
2.1. Answer the question: How could marketers unethically use the Principles of Persuasion? NOTE: Provide TWO examples of TWO different Cialdini's Principles being unethically used by companies. 2.2. Give a quick testimonial on ONE purchase you made INFLUENCED (or persuaded) by ONE of Cialdini’s 6 Principles of Persuasion (specify which principle was used). Part#3: Watch and reply to at least two (2) of your classmates' postings. Please comment in a substantive and analytical manner. No "Great Post" or "I Agree. " (min 1:30 min per reply post) Initial Post – your video – Due by Wednesday 11:59PM Reply Posts to at least two (2) of your fellow students due by Sunday 11:59PM
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