Thisreportwillconsistofananalysisofimportantenvironmentaldatainthatcountry:population, GNP, major exports, imports, historical and cultural characteristics, etc. The report will also providetheoutlookformarketersinthatcountry,i.e.,inwhatstageofdevelopmentisthecountry? Whatisthestructureofcompetitioninthemarket?Whatdoconsumersseek?Whatarethetrends? What are the hot prospects for a foreign company entering that country? What are things for marketerstowatchoutfor(possibleriskfactorsorculturalpitfalls,etc.)?Finally,thepresentersof the report should teach the class some helpful phrases for the business traveler in that country.
It is expected that the author of the report will be experts on the country and fully up to date on current conditions which may be of interest to marketers (e.g. changes in political leadership, economic crises, etc.). Consultation with news reports fromthe past year regarding your country is highly recommended. These sources (WSJ, NY Times, Business Week, Economist, etc. or local sources in that country) may be found in LEXIS NEXIS in the library. DO NOT PLAGIARIZE!!
The most informative reports are those in which the presenters are able to synthesize the information given into useful insight.Theleastinformative(leastinteresting,andlowestscoring)reportsarethoseinwhichthe presenters simply read the information listed on their summary of country information.
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