Kotler, P., & Keller, K. L. (2016). Marketing management [VitalSource Bookshelf version] (15th ed.). Upper Saddle River, NJ: Pearson. Retrieved from https://online.vitalsource.com/#/books/9781323591512
Discussion Board.
Discuss an example of an organization that you believe does either a good job or a not-so-good job of marketing. Explain your rationale. For the sake of diversity within the class discussion, please do not duplicate organizations that have already been discussed by your fellow classmates.
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