Marketing
Marketing Fix: Product
Conduct an analysis of the first P for your chosen company’s product or service. The central focus of a marketing program is on the product. It is the sole basis and driving force behind all marketing activities and what excites a target market. Your product analysis should include the company, competition, and target market requirements. Complete the following:
· Analyze the product and the company’s primary target market. What are the niche characteristics of the product and the traits of the primary target market?
· Analyze the branding of the product, including the intended audience and the product positioning. What influence, if any, does the brand have on its product category?
· Analyze the competition for the product, and the overall marketing environment.
· Synthesize product strategies for the company to achieve business success. Why will those strategies yield success? What would you recommend the company do in terms of this product to assure its long-term success?
· Cite any resources you use.
· Be sure your analysis presents a focused purpose through strong organizational skills. Also be sure it presents evidence through strong paraphrasing or summarizing and appropriate tone and sentence structure.
Submit the analysis as an attachment to this assignment.
Additional Requirements
Your assignment should also meet the following requirements:
· Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional.
Number of resources: Use a minimum of three scholarly resources related to the content of the assignment.
· Length of paper: 3–4 typed, double-spaced pages, in addition to the title and references pages.
· Font and font size: Times New Roman, 12 point.
By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:
· Competency 3: Examine the relationship of basic marketing strategies to business success.
. Evaluate product strategies to achieve business success.
· Competency 4: Apply effective marketing planning and implementation.
. Describe a product and its target market.
. Discuss branding of a product including the intended audience and product positioning.
. Describe the competition for a product.
. Address assignment purpose in a well-organized text, incorporating appropriate evidence and tone in grammatically sound sentences.
*******You can pick the company this will the company used for the entire course.******
Different MLA citation editions
The Modern Language Association (MLA) citation style has undergone several updates since its first publication in 1985. The most recent edition is the 8th edition, published in 2016. The following is a brief overview of the different editions of MLA citation:
MLA 1st Edition (1985) – The first edition of MLA citation style provided basic guidelines for referencing various types of sources, including books, articles, and electronic resources.
MLA 2nd Edition (1988) – The second edition introduced changes to the format for citing electronic resources, as well as minor updates to the way sources were listed in works cited pages.
MLA 3rd Edition (1998) – The third edition provided further guidelines for citing electronic sources, and added new sections on evaluating sources and conducting research.
MLA 4th Edition (2000) – The fourth edition made minor revisions to the citation format for various types of sources, including websites and databases.
MLA 5th Edition (1999) – The fifth edition provided updated guidelines for citing sources in a more digital age, including how to cite sources from the Internet and how to reference multimedia sources.
MLA 6th Edition (2003) – The sixth edition made significant changes to the citation format, including the use of hanging indents for entries in the works cited page, and a shift towards a more parenthetical citation format within the text of a paper.
MLA 7th Edition (2009) – The seventh edition made further updates to the citation format, including changes to the way sources are listed on works cited pages, and the introduction of guidelines for citing new forms of digital media, such as social media.
Example of MLA 8th edition citation: Book:
Author’s Last Name, First Name. Title of Book. Place of Publication: Publisher, Year of Publication.
Example:
Smith, John. The History of the World. New York: Random House, 2022.
Journal Article:
Author’s Last Name, First Name. “Title of Article.” Title of Journal volume number (Year of Publication): page numbers.
Example:
Jones, Sarah. “The Impact of Technology on Society.” Journal of Social Sciences 5 (2021): 100-110.
Website:
Author’s Last Name, First Name. “Title of Webpage.” Website Name, Publisher, Publication Date, URL.
Example:
Brown, Michael. “The Future of Virtual Reality.” Tech Review, MIT, 2023, https://techreview.com/future-of-vr.
