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Q1. Go back to the period before Bancolombia’s decision to spin off Nequi. You were hired as independent consultants to evaluate four strategic options on the agenda of the Board of Directors (BoD) of Bancolombia. Which option would increase Bancolombia’s likelihood of surviving and thriving in the hypercompetitive financial services industry the most and why? Justify your recommendation to the BoD.

· Stay the course: Keep Nequi as an autonomous business unit with Bancolombia.

· Integrate: integrate the strategy execution foundations (i.e., operating models and enterprise IT architectures) and governance structures of Nequi and Bancolombia to create a unified firm.

· Spin-off: Carve out Nequi’s business processes, IT systems, and data from Bancolombia and spin off Nequi as an independently traded public firm that can pursue its own strategies with its own strategy execution foundation.

· Sell: Carve out Nequi from Bancolombia and sell it off to a non-financial retail technology platform (like Amazon.com, EBay.com, Etsy.com, etc.), which considers entering the industry by acquiring existing players.

In conducting your analyses and framing your response, please decide which of the concepts in the reading assignments below would be most relevant and applicable to the decision. All articles to refer are attached:

· Ross, J.W., Weill, P., and Robertson, D.C. "Define your operating model," in: “Enterprise Architecture As Strategy: Creating a business foundation for execution”, Harvard Business Press, Boston, 2006, pp. 2544.

· Ross, J.W., Weill, P., and Robertson, D.C. "Navigate the Stages of Enterprise Architecture Maturity," in: “Enterprise Architecture As Strategy: Creating a business foundation for execution”, Harvard Business Press, Boston, 2006, pp. 69-89.

· Ross, J.W., Beath, C.M., Sabastian, I.M. (2017). “Digitized ≠ Digital.” MIT Center for Information Systems Research, Research Briefing (17:10).

· Baquero, A.P.D., and Woerner, S.L. (2022). “Bancolombia: Coordinating Multiple Digital Transformations.” MIT Center for Information Systems Research, WP NO. 455.

Writing criteria:

· How well does the write-up utilize, apply, and integrate relevant frameworks and concepts in analyzing the questions, developing, and justifying answers, conclusions, and recommendations?

· How well does the write-up utilize case facts and evidence in support of its decisions, conclusions, and recommendations?

Case write-up format:

· Create a Word document to answer the write-up questions. For each write-up question, list the question number you are answering (e.g., Q1) and answer the question immediately. Do NOT reproduce the write-up question on the answer sheet to conserve space and word count.

· Use a maximum of 600 words, double-line spacing, 1" margins on all sides, Verdana font type, and 10-point font size.

Proofread your write-up to identify and correct any writing quality problems before finalizing your submission. While writing quality is validated. Poor structure, and grammar, spelling, and punctuation mistakes can reduce the effectiveness of your written communications.

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