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GEB4890 Business Strategy and Policy
Week 1 Assignment
In your textbook Strategic Management 13th edition:
 -Analyze and answer Chapter 1 Questions for review and critical thinking:
 1.What are strategic competitiveness, strategy, competitive advantage, above-average returns, and the strategic management process?
2.What are the characteristics of the current competitive landscape? What two factors are the primary drivers of this landscape?
3.According to the I/O model, what should a firm do to earn above-average returns?
4.What does the resource-based model suggest a firm should do to earn above-average returns?
5.What are vision and mission? What is their value for the strategic management process?

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