ENTR605 Unit 4 IP – Expanded Market Environment
ENTR605 U4IP
Description
Key Assignment Draft
Throughout this course, you have articulated several aspects of marketing your planned new venture. Compile all of your writing and research, and insert it into your business plan framework. This compilation should include the following sections:
Expanded Market Environment
Marketing Mix
Digital Marketing Plan
Social Media Strategy
Financials (adjusted and expanded to account for marketing expense and success)
Be sure to integrate your mission and vision into your marketing plan. Consistency is important to your success.
Add the following sections to your plan:
Digital Marketing Policy (content standards, disclosure requirements, and other standards)
At least 1 of the following:
Philanthropy
People
Participation
Different MLA citation editions
The Modern Language Association (MLA) citation style has undergone several updates since its first publication in 1985. The most recent edition is the 8th edition, published in 2016. The following is a brief overview of the different editions of MLA citation:
MLA 1st Edition (1985) – The first edition of MLA citation style provided basic guidelines for referencing various types of sources, including books, articles, and electronic resources.
MLA 2nd Edition (1988) – The second edition introduced changes to the format for citing electronic resources, as well as minor updates to the way sources were listed in works cited pages.
MLA 3rd Edition (1998) – The third edition provided further guidelines for citing electronic sources, and added new sections on evaluating sources and conducting research.
MLA 4th Edition (2000) – The fourth edition made minor revisions to the citation format for various types of sources, including websites and databases.
MLA 5th Edition (1999) – The fifth edition provided updated guidelines for citing sources in a more digital age, including how to cite sources from the Internet and how to reference multimedia sources.
MLA 6th Edition (2003) – The sixth edition made significant changes to the citation format, including the use of hanging indents for entries in the works cited page, and a shift towards a more parenthetical citation format within the text of a paper.
MLA 7th Edition (2009) – The seventh edition made further updates to the citation format, including changes to the way sources are listed on works cited pages, and the introduction of guidelines for citing new forms of digital media, such as social media.
Example of MLA 8th edition citation: Book:
Author’s Last Name, First Name. Title of Book. Place of Publication: Publisher, Year of Publication.
Example:
Smith, John. The History of the World. New York: Random House, 2022.
Journal Article:
Author’s Last Name, First Name. “Title of Article.” Title of Journal volume number (Year of Publication): page numbers.
Example:
Jones, Sarah. “The Impact of Technology on Society.” Journal of Social Sciences 5 (2021): 100-110.
Website:
Author’s Last Name, First Name. “Title of Webpage.” Website Name, Publisher, Publication Date, URL.
Example:
Brown, Michael. “The Future of Virtual Reality.” Tech Review, MIT, 2023, https://techreview.com/future-of-vr.
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