You are the international manager of a silicon valley start-up that has just invented a revolutionary artificial Intelligence (AI) product.
Your CEO has asked you to decide how to expand into emerging economies, such as China or India market.
Your options are:
(i) to direct export from the United States (browse Chapter 6 and 10 if necessary)
(ii) to license a Chinese or Indian firm to manufacture and market the product there (browse Chapter 6 and 10 if necessary)
(iii) to set up a wholly owned subsidiary in China/India with foreign direct investment.
Select a country between China and India. Evaluate the pros and cons of each alternative and suggest a course of action to your CEO.
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