Part C: Your Marketing Plan Overview
For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan.

Instructions
Create the third part of your marketing plan in 8 pages:

Describe or list the feedback you received on Part B of your marketing plan. Explain how you will use the feedback to improve your plan.
Develop the company’s pricing and distribution strategy.
Develop the integrated marketing communications plan most relevant for your product or service and audience. Develop your message strategy. Develop your media strategy.
Develop your public relations, sales promotion, and personal selling plan most relevant for your product or service and audience.
Develop your online and direct marketing plan most relevant for your product or service and audience.
Develop your social-responsibility or cause-related marketing plan most relevant for your product or service and audience.
Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product or service.

Feedback from Part B
Do not use first or second person; eliminate the use of I, we, our, you, yours, etc. Please use the templates EXACTLY as provided in assignments and announcements. The templates are APA or SWS formatted, have all the elements needed that matches the rubric, and have tips so you gain the most points. As a final note, there were a few grammatical issues with this paper. Please make sure to proofread your paper before submitting it. One of the best ways to do this is to read it aloud. Hearing what you’ve written is a great way to catch grammatical issues. Use of Quotes: quoting should be done only sparingly; be sure that you have a good reason to include a direct quotation when you decide to do so. To exhibit scholarly writing and share your own thoughts, you should paraphrase. Use of quotes as one of my professors told me once is “lazy” writing.
Use Template below for Part C2

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Part C: ABC Marketing Plan (Change to your name of business here)
Your Name

Introduction (note this is not bold)

Describe or list the feedback you received on Part B of your marketing plan. Do not just list the feedback. Explain how you will use the feedback to improve your plan.
Next, re-introduce your company you shared in Part A/B.
Lastly, review what you will share; pricing and distribution strategy; integrated marketing communications; plan, public relations, sales promotion, and personal selling plan; competitive analysis; online and direct marketing plan; and social responsibility/cause related marketing plan.
Pricing and Distribution Strategy
Write an introduction here. Minimum of three sentences.
Develop the company’s pricing and distribution strategy.
Pricing Strategy
Text starts here (pricing strategy should be in comparison to your competition – example, do you plan to do a penetration or skim strategy?
Distribution Strategy
Text starts here (discuss how customers will buy, are you multi-channel? Omnichannel? What is your logistics and supply chain management strategy (i.e., who are your vendors and how will you interact with them, will you use wholesalers, will you have dealers/retailers)? Do not confuse the way you market to a customer as a distribution channel. Distribution is how a customer will buy, i.e., the path to purchase; it is not advertising. Distribution strategy is your route to market. Are you online, brick-and-mortar, reselling to retailers, using wholesalers, what is your supply chain management, vendors?
Integrated Marketing Communications
Write an introduction here. Minimum of three sentences.
Develop the integrated marketing communications plan most relevant for your product / service and audience. This section has many points, be thorough.
Message Strategy
Develop your message strategy. How do you plan to be consistent with your traditional and social media choices?
Media Strategy
Develop your …Running head: THE BEAUTY BAR MARKETING PLAN 1

THE BEAUTY BAR MARKETING PLAN 11

The Beauty Bar Marketing Plan

The Beauty Bar Marketing Plan

Introduction

As the demand for more bars is rising in some regions, the critical consideration when opening a new bar is the potential location. Bars have expanded into most US cities, but some cities still hold tremendous potential for a bar start-up. For instance, New Orleans, San Francisco, Portland, New York, and Chicago. The chosen location for the Beauty Bar in New Orleans, Louisiana. Historically, New Orleans did not invest in the cocktail. This is an inspiration to anyone who would want to invest in the bar business. The city is recognized for having invented the Ramos gin, Sazerac, grasshopper, and numerous other booze-filled beverages.
New Orleans citizens boast of that history and are always proud of consuming their cocktail and any other new drinks introduced to them. However, the city is in shortage of nightclubs and hip bars, making it a potential hub to unveil a bar. New Orleans is also a tourism hub because of beaches and other resources that make it a vibrant destination. It attracts tourists who are often ready to enjoy pure beer and cocktail. Residents can also purchase the drink from the bar and walk through the city with the drink because it has open laws. Despite the presence of bars in the city, the existing bars are considerably spaced out. Having a wide choice of bars with significant diversity is needed by residents and New Orleans visitors. It hosts people from different cultures, religions, races, ethnicities, and nationalities. There is an opportunity for every person to find a person to interact with any time they stopover a bar. The city indulges different drinking cultures from the Americans, the French, and the Spanish. The availability of a variety of drinks is a major boost for the Beauty Bar. Besides, most of New Orleans’ visitors are there to party. There are …Running head: PART B: THE BEAUTY BAR MARKETING PLAN

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PART B: MARKETING PLAN

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Part B: The Beauty Bar Marketing Plan
Name

Name of the Institution

Date submitted
Part B: The Beauty Bar Marketing Plan

Introduction

You did well introducing your hypothetical company. Your product/service is clear, the physical location is defined and you successfully introduced the elements of your marketing plan. Great job! Mission Statement: The mission statement is succinct and straight forward with a solid rationale. All five questions in a mission statement were successfully answered. Goals: The goals you indicated for the short term and long term were specific and realistic; ways to measure them were identified. Environmental Analysis: All the elements of the environmental analysis were addressed and explained. Good job being thorough and exhibiting an understanding of the environmental factors. Remember that environmental factors are outside of your direct control, but each of these factors influences your business.
The SWOT and Needs Analyses are on target and show how your company will fare in the market. Your strengths and weaknesses are internal as you can control them. Your opportunities and threats are derived from the environmental analysis and, while you cannot control them, they can have a direct impact on your hypothetical business. References and Citations: Your paper used three (3) academic, peer-reviewed references as quantitative marketing research to determine the feasibility of your product/service. To receive the most points, you must submit four (4) or more. You showed a clear understanding of academic, peer-reviewed references. Most of your APA formatting for your references is correct. Overall, I like the way that you wrote your paper. It was written, and very well-organized, which made it very easy to follow your analysis. It is encouraging to note that my first part was this perfect. Intend to use the same strategy I used …