conduct a global industry comparative analysis
Your task is to conduct a global
industry comparative analysis that will help develop the strategy for expanding
your organization’s products into a new country. Note that the term products
will refer to products, services, or a combination of the two.
In this fictional market
expansion, your analysis will examine a real-life organization. To accomplish
this task, you need to identify and assess the risks that your organization may
encounter, such as market barriers and competition, as well as opportunities
for success in the selected country. As the general manager for strategy, you
have been tasked with the following:
- Analyze your organization’s resources and capabilities
(organization profile).
- Evaluate the external environment, specifically the industry in
which your organization operates (industry analysis).
- Select a new country as a market for expanding your
organization’s products (country risk assessment). You will select one country
from the provided list and assess the risks associated with doing business in
that country, including risks presented by its economic, political, and
cultural environments.
Based on your research, in three
weeks you will make a recommendation to your senior vice president and CEO on
expanding into this new market. Be sure to budget enough time for each of the
13 steps.
When you submit your project,
your work will be evaluated using the competencies listed below. You can use
the list below to self-check your work before submission.
- 1.1: Organize document or presentation clearly in a manner that
promotes understanding and meets the requirements of the assignment.
- 5.2: Assess the implications of legal, ethical, and cultural
(national) standards on an organization’s operations in global markets and make
recommendations for appropriate actions.
- 6.1: Identify the general (external) environment in which an
organization operates and discuss the implications for enterprise success.
- 6.2: Evaluate the strategic implications for domestic and
international markets of an organization’s industry.
- 6.3: Analyze an organization’s internal strengths and weaknesses
for strategic value.
- 6.4: Develop and recommend strategies for an organization’s
sustainable competitive advantage.
- 7.4: Analyze the impact of international and foreign laws on US
organizations acting domestically and abroad.
- 8.1: Evaluate major business/organizational systems and
processes and make recommendations for improvement.
- 9.1: Design organizational structure, systems and processes that
support the strategic goals of the organization.
- 10.1: Apply relevant microeconomics principles to support
strategic decisions for the organization.
- 12.1: Assess market risk and opportunity.
- 13.1: Identify and analyze new opportunities.
- 13.2: Create and implement new initiative or enterprise.
- 13.3: Create and manage new enterprise.
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