BMG319 Organisational Management – Mr. Gary is entering his third

BMG319/03 Organisational Management
Instructions: 1. Assignment 1 contains TWO (2) questions and you are required to answer ALL
questions.
A softcopy should be submitted via OAS.
Question 1 ProMoto
Mr. Gary is entering his third year as the chief executive officer (CEO) of ProMoto, the national motorcycle company. All these years the company enjoyed remarkable growth and profit by relying only on the strength of demand from domestic customers. The company used to control more than 60 percent of market share in the country. ProMoto used to be the number one motorcycle brand among the local customers. However, due to globalisation, the situation has dramatically changed. The influx of foreign competitors in the last 2 years has significantly reduced the market share of ProMoto to just 30 percent. Poor management and lack of new product offerings in recent years has aggravated the problem. Faced with decline in sales and increasing competition, Mr. Gary is determined to stop the rot. To start the turnaround effort, he has decided to evaluate the internal and external environment of the company. As an expert in business strategies, you have been hired by the company to perform the evaluation process. Based on the above information, perform a SWOT analysis on ProMoto.
(40 marks) Question 2 Using Porter’s Five Forces Model, analyse the Malaysian food delivery industry based on: (i) Rivalry among competing firms.
(30 marks)
(ii) Potential entries of new competitors. (30 marks)
CLO 1: Apply management theories and concepts in an organisatiional setting
CLO 2: Perform industry analysis using the necessary analytical tools
Additional reading: https://www.ecinsider.my/2018/02/food-delivery-companies-malaysia.html
https://www.thestar.com.my/food/food-news/2020/01/04/food-delivery-will-continue-to-be-a-
big-trend-in-2020
https://www.acumenresearchandconsulting.com/malaysia-online-food-delivery-market
https://www.ecinsider.my/2018/02/food-delivery-companies-malaysia.html
https://www.thestar.com.my/food/food-news/2020/01/04/food-delivery-will-continue-to-be-a-big-trend-in-2020
https://www.thestar.com.my/food/food-news/2020/01/04/food-delivery-will-continue-to-be-a-big-trend-in-2020
https://www.acumenresearchandconsulting.com/malaysia-online-food-delivery-market

An evaluation essay is a type of essay that assesses the quality or value of a particular subject, such as a product, service, book, movie, or performance. Here are some steps to help you write an evaluation essay easily:

Choose a topic: The first step in writing an evaluation essay is to choose a topic that you want to evaluate. It’s important to choose a topic that you are knowledgeable about, as well as one that you have an opinion on.

Develop criteria: Once you have chosen a topic, develop criteria for evaluating it. This means deciding on the standards or measures that you will use to evaluate the subject. For example, if you are evaluating a restaurant, your criteria might include the quality of the food, the service, and the ambiance.

Gather evidence: Gather evidence to support your evaluation. This may include personal experience, research, and the opinions of others.

Write an introduction: In the introduction, provide some background information on the subject you are evaluating. Also, include your thesis statement, which is the main point of your essay. The thesis statement should state your evaluation of the subject and the criteria you will use to evaluate it.

Write the body paragraphs: The body paragraphs should each focus on a specific aspect of the subject that you are evaluating. Start each paragraph with a topic sentence that relates to your thesis statement. Provide evidence to support your evaluation and use examples and personal experience to illustrate your points.

Write a conclusion: In the conclusion, summarize your evaluation and restate your thesis statement. Provide a final opinion on the subject and offer some final thoughts.

Edit and revise: Once you have completed your essay, take some time to edit and revise it. Check for grammar and spelling errors, and make sure your ideas flow logically.

Remember, when writing an evaluation essay, it’s important to provide evidence to support your evaluation and to use clear criteria for evaluating the subject. With these steps, you can write an evaluation essay easily and effectively.

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BMG319 Organisational Management – Mr. Gary is entering his third

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