Overview: For this first milestone, due in Module Three, you will provide an introduction to the healthcare organization (Bellevue Hospital) that is the basis for
your final healthcare marketing and communication plan. You will describe some of the current services they offer, then select one on which to focus. You will
explain how the organizations mission, vision, and goals serve its stakeholders, and you will identify its current target market.
Prompt: First, review NYC Health+Hospitals | Bellevue: Our Services and NYC Health+Hospitals | Bellevue: Community Health Needs Assessment. Then, in 2 to 3
pages, address the following critical elements:
I. Introduction: Briefly describe some of the current services the organization provides and then select one on which to focus.
A. What are the mission, vision, and strategic goals of the healthcare organization?
B. What is the current state of the one service you selected to focus on?
C. Who are the stakeholders of the service? Be as specific as possible, based on what you learned about stakeholders from the course material.
D. How does the one current service align with the mission statement, vision statement, and goals of the organization?
E. What current target market does this service focus on? Include geographies, demographics, psychographics, and behaviors. You want to be sure to
address each of the four areas.
Refer to the resources from Modules One through Three to support your responses. Be sure to incorporate instructor feedback on this milestone submission
into your final project.
Rubric
Guidelines for Submission: This milestone should be submitted as a Word document, 2 pages in length, double-spaced, using 12-point Times New Roman
font, one-inch margins, and the latest edition of the APA manual for formatting and citations
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