Read “How to make the most of Omnichannel retailing” and answer the following:
- Assume you are the marketing manager for a small but growing regional omni-channel retailer. You come across this interesting HBR article. Provide a brief synopsis to send to your company’s CEO which includes details of Dr. Luo’s research study, its findings, and provide actionable strategies for your company based on the findings.
- Why is it that encouraging online customers to visit a store increased profits while incentivizing in-store customers to shop online decreased profits?
- Gathering support from this article indicate why Amazon is opening brick-and-mortar stores (or acquiring Whole Foods).
This is the article link: https://hbr.org/2016/07/how-to-make-the-most-of-omnichannel-retailing
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