Marketing Plan: Product Identification And SWOT Analysis Uber Company

How to Use SWOT AnalysisLinks to an external site.
The Five Competitive Forces That Shape Strategy

 Explore the Uber Platform | Uber United States 
 Explore the Uber Platform | Uber United States 
 
This week, you will be creating components of your capstone marketing plan assignment. You will then finish your plan in Week 5.
Using the company you selected for your marketing manager internship, you will complete a situation analysis with the goal of identifying a new product or service to develop your marketing plan against.
Create a Word document of three to four pages formatted in APA Style that includes at least one scholarly, peer-reviewed, or other credible resource Links to an external site.from the University of Arizona Global Campus library in addition to the course text.
In your paper,

Describe the selected company and brand and a brief history.
List the core products and services they offer.
Identify the key current competitors.
Complete a SWOT analysis Links to an external site..
Propose the product or service line you want to develop a marketing plan for.

Justify your proposal with a SWOT-based argument for why it warrants marketing investment.
Describe your core product, extended product, and the product concept.

Explain how you plan to achieve competitive differentiation through creating customer value in the four areas listed below. Also, refer to The Five Competitive Forces That Shape Strategy video:

Branding
Packaging
Support
Quality

Be sure to use subject headers for each of the questions asked. Your paper needs to contain at least eight headers (i.e., introduction header, at least six headers for the six parts of the question, conclusion header)

Review the Level Heading section of Introduction to APA Links to an external site.resource from the Writing Center for more information.

Helpful Tips:
Your marketing plan can focus on a new product or service idea of your own or an existing product or service that you think deserves its own dedicated campaign. Just don’t pick something that you’ve already seen being actively marketed.
For example, after completing a SWOT analysis for McDonald’s, one might propose marketing new concepts like a McVeggie burger or an adult Happy Meal. Further afield, one might propose a whole new chain of pay-to-visit indoor McPlayground Centers. Or relative to existing menu offerings, one might suggest a dedicated marketing campaign for say “burgers at breakfast” or after-midnight snacking via the drive-through.
Learn about your brand and then let your imagination run wild. It can be a big idea that will appeal to many of their customers or a very targeted effort—you decide. You can always adjust your idea after getting instructor feedback.
To learn more about SWOT analysis and see as an example how it is applied to Starbucks, you may see the below resources:

Three Tips for a Better SWOT AnalysisLinks to an external site.
Starbucks SWOT AnalysisLinks to an external site.

The Marketing Plan: Product Identification and SWOT Analysis paper

Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA Style Links to an external site.as outlined in the Writing Center’s APA Formatting for Microsoft Word Links to an external site.resource.
Must include a separate title page with the following:

Title of paper in bold font

Space should be between title and the rest of the information on the title page.

 

Title: The Russia-Ukraine War: A Complex Conflict

The conflict between Russia and Ukraine has been ongoing since 2014, with tensions rising between the two nations over the years. This essay seeks to provide an overview of the Russia-Ukraine war, including its background, causes, and current status.

Background

The history between Russia and Ukraine goes back to the Soviet era, with Ukraine being one of the 15 republics that made up the USSR. After the collapse of the Soviet Union in 1991, Ukraine gained independence and became its own country. However, Russia has always maintained close ties with Ukraine, especially with regards to energy supply and military cooperation.

Causes

The conflict between Russia and Ukraine began in 2014, following the Euromaidan protests that ousted pro-Russian Ukrainian President Viktor Yanukovych. Russia saw this as a threat to its interests in the region and responded by annexing Crimea, a territory that had historically been part of Russia. This move was met with widespread condemnation from the international community, with the United Nations General Assembly passing a resolution condemning Russia’s actions.

The conflict escalated when pro-Russian separatists in eastern Ukraine declared independence from Ukraine and began fighting against Ukrainian forces. Russia has been accused of providing support to the separatists, including weapons, troops, and financing. Ukraine, with the support of the West, has responded by imposing economic sanctions on Russia and calling for diplomatic pressure to end the conflict.

Current Status

The conflict between Russia and Ukraine remains ongoing, with occasional ceasefire agreements being brokered but not lasting for long. As of 2022, fighting in eastern Ukraine continues, and tensions between the two nations remain high. The international community, including the United States and the European Union, continues to call for a peaceful resolution to the conflict.

References:

BBC News. (2022, February 13). Ukraine crisis: What you need to know. https://www.bbc.com/news/world-europe-26278454.

Council on Foreign Relations. (2022). Russia’s Conflict with Ukraine. https://www.cfr.org/backgrounder/russias-conflict-ukraine.

Reuters. (2022, February 14). Timeline: Ukraine crisis. https://www.reuters.com/world/europe/timeline-ukraine-crisis-2022-02-14/.

In-text citations:

According to the Council on Foreign Relations (2022), the conflict between Russia and Ukraine began in 2014 after the Euromaidan protests.

As reported by Reuters (2022), the conflict between Russia and Ukraine remains ongoing with fighting in eastern Ukraine continuing.

BBC News (2022) states that the history between Russia and Ukraine goes back to the Soviet era.