AssignmentChoose one of the three scenarios below. Answer in a word document. Spelling andgrammar count. There is no defined amount you have to write. Just write enough to saywhat you need to say. If it's more than two pages then you have written too much.
1. Your client is spending most of her marketing budget on magazine ads.Explain to your client how she might leverage Social Media in this situation.Include an explanation of how this paid media could potentially feed intoearned media and owned media. You must discuss all three types of media:paid, earned and owned (partially owned).
2. You’re the content creation manager for a skateboard company, and yourbusiness just released a brand new version of your best selling board. Youwould like to generate some earned exposure about this release. List twooutlets where you might gain some earned exposure. Explain why each outletmight find interest in spreading your message. Now how would you integratepaid media and owned media into that strategy? You must discuss all threetypes of media: paid, earned and owned (partially owned).
3. You’re working with a client whose marketing strategy consists only of runningTV advertisements. This client sees a surge of leads when running TVadvertisements but doesn’t have the budget to run TV ads year round.Explain to him how a three-part media strategy might help his marketingefforts. You must discuss all three types of media: paid, earned and owned(partially owned).
RubricPaid owned and earned (2)
Criteria Ratings Pts
This criterion is linked to a Learning Outcome
Addresses paid owned or earned.20 pts 0 pts
20pts
FullMarks
NoMarks
This criterion is linked to a Learning Outcome
Explains the relationship between paid owned andearned.
40pts
FullMarks
0pts
NoMarks
40pts
This criterion is linked to a Learning Outcome
Gives concrete examples30pts
FullMarks
30pts
NoMarks
30pts
This criterion is linked to a Learning Outcome
Shows extra creative thought in addressing the problemin the question
10pts
FullMa
0pts
NoMar
10pts
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