MKT-315-Introduction to Marketing

PEER RESPONSES

In 100 words each, kindly help respond to the 6 peer posts

DQ1

Assessment Description

The communications process describes the interactions between a sender and a receiver of a message. Watch the video "The Communications Process and IMC." Visit YouTube and find and watch a TV commercial for McDonald's. Post the link to the commercial in your discussion. Analyze the commercial using the communications model. Who are the sender and receiver of the commercial? Why are marketers at McDonald's concerned about the encoding and decoding of the commercial? What is the central message of the commercial? How do receivers provide feedback to the sender? In replies to peers, discuss whether you agree or disagree with their analysis of the commercial and explain why.

Kaylin Stanley

The McDonald’s commercial I looked into is about their famous happy meals. It has a new toy that they are promoting in the happy meal that goes with the new movie that came out at the time space jam. They are trying to get kids to ask their parents to take them to McDonalds so they can get at toy. The commercial tries to make it seem that the food is good for you since they offer apples. The sender is of the commercial is McDonald's. The receiver of the commercial is kids. The McDonalds marketers are worried about encoding and decoding because those are the two biggest piece they want you to take away from the commercial. The central message of the commercial is that if you get a happy meal it will help you grow big and strong also here is a toy. Every kid is going to want a new toy. The receivers provide feedback to sender by the purchase of a kid’s meal in this commercial.

Yulisa Gutierrez-Medina

The sender of this commercial is McDonalds and the receiver is the consumers. I believe that McDonalds is concerned about the encoding and decoding of the commercial because they want to make sure they got there message through to the consumer, but without offending someone. The message that the commercial is giving is that consumers are able to purchase a drink with their sandwich for only a $1 and you wont be able to find that price nowhere else in another fast food restaurant and it is so cheap that a young person is also even able to purchase it for someone else. The way a receiver is able to provide feedback about the commercial is by commenting on the youtube video and there would be higher ups that will be able to see the comments of the receiver. If there is positive feedback the sender will then leave it on the menu otherwise they will take it down.

Yakima Eatman

 (this link)

The sender of this commercial is McDonalds and the receivers are the consumers, because that’s who is watching the commercial. I believe Mcdonalds is concerned about the decoding and encoding of the commercial because having a general understanding and awareness of the encoding and decoding process that occur in commercial should help sender (McDonalds) and receivers (consumers) of the message pay closer attention to the message and avoid misunderstandings. 

The central message of this McDonalds commercial is Mcdonalds is advertizing three different sandwiches and seeing if the receivers would like to try all three sandwiches together as one big sandwich. It’s telling you that this sandwich is not on their menu but it could be on yours by putting them all together and trying it. I think if the consumers would like it they could give a feed back of making this a new sandwich and all it Land, Air, and Sea. This could be a new sandwich on their menu if they get a good feedback from a lot of consumers. 

Makenzie Hernandez

The McDonalds commercial that I chose to decode was one that was directed towards turning a bad day into good. The sender of the commercial is McDonalds and the receiver of the commercial is directed towards the families with children who enjoy eating their happy meals. With the message being sent to the children it will encourage them to ask their parents to take them to get one. The marketers could be concerned because in today's world you don't want your children to talk to strangers that may come up to you and with Ronald McDonald interacting with the child it could send a wrong message to some people. the central message of the commercial is to go to McDonalds and get a kids meal when you are feeling down and wanting to brighten up your day. The receivers provide feedback by engaging in the stores and purchasing that meal and leaving reviews.

DQ2

Assessment Description

Watch the video "Advertising, Sales Promotion, and Public Relations." Discuss the strengths and weaknesses of each form of communication. Explain why marketers would choose to use each form within a consumer products promotion. Illustrate your ideas with specific examples. In replies to peers, provide additional illustrative examples to support the ideas presented and explain how your examples apply.

Kaylin Stanley

Advertising strengths are having a wide reach to promote product and having commercials on a variety of platforms. Some weaknesses are cost of making the commercial also goes into the cost of each product and ads on YouTube if you can skip through the ads then more people won’t see the ad.

Sales promotion strengths are that you are able to buy the product and they may have contest, loyalty points, or even coupons to get you to buy something from them. The weakness for this is short time and limits your revenue amount.

Public relations strengths are publicity and able to improve your image as a brand. A weakness would be bad publicity for example a customer has bad experience with a product that you sell and sues you then you have try and fix it to not lose more customers.

Personal selling strengths is that you will always have help with finding more information an example is sales person at a dealership they will help you buy the perfect car for you. A weakness would be you have to have someone’s help in order to know which item is best for your needs.

Direct marketing strength would be that it is personalized to you also you would be able to receive an email or text about the products that interest with a discount on the product. A few weaknesses are no response from the receiver, the receiver may find it annoying and block the senders from sending more directing marketing, paper marketing may just go straight to the garbage.

Digital marketing strengths is that is better for the environment not some many wasted paper and it is easy access through various forms of social media. The weaknesses of this are privacy and security issues for example hackers, and technological issues.

Yakima Eatman

Advertising

Strengths

Fights competition

Builds good-will

Weakness

Compels people to buy products or services they do not need

Adds to cost of products or services they do not need

Advertising can get deceptive 

Sales Promotion

strength 

Entice Customers

Clear Excess Inventory

Upselling and Cross Selling

weakness 

Changes Customers' Price Perceptions

 Limits Your Revenue

Alienating Customers

 

Public relations

Weakness

Difficult to measure. Public relations can be very difficult to measure as it does not have a specific measurement system in place

You have little control

The media is a turbulent industry

No guaranteed result

Strength

Publicity through public relations gives credibility to your business as the content is more authentic and informative. Studies indicate that PR gives more visibility and credibility among the consumer market than advertising which is perceived as more promotional.

Direct marketing

 strength 

Some of the strengths of direct marketing include: Targeting: You can send specific messages to particular groups of customers and potential customers based on demographics and buying behaviour. The more targeted your campaigns, the more successful they are likely to be.

Weakness

There are several drawbacks to the direct selling system, such as being difficult to use by sales representatives and distributors, not providing support for business growth, representation must be with good marketing skills, and unclear sales focus.

 

Digital marketing 

Strength

Global Reach. Traditional marketing is restricted by geography and creating an international marketing campaign can be hard, expensive, as well as labor-intensive. 

Local Reach

Lower Cost

Easy to Learn

Effective Targeting

Multiple Strategies

Multiple Content Types

Increased Engagement

Weakness

One of the biggest disadvantages of digital marketing campaigns is their time-consuming nature. Unorganized tactics and strategies may consume a lot of time, and it becomes difficult to devote the desired time to the campaign. This will eventually lead to negative results

The reasons why markets would choose these forms of communication?

· The reason they would choose advertising is because the commercial catches the eye of consumers and they see what they are buying.

· Sales promotion could get consumers to come in the stores and buy using sale promotions like coupons or even give 50% off purchases.

· Public relations could give you a good image of their company. Even have a sale person welcome you and get you to buy the items.

· Direct marketing could   help company direct selling telemarketing. 

· Digit marketing could ensure businesses are present online and to run and manage sales promotion program.