Hey! This is a marketing management class and it’s about automobile what I need is to answer some questions, if I have to answer some questions please let me know I will send you the answer please read the file carefully and please let me know if you have any questions. Thank you!Advertising Storyboard Assignment with Two Sub-Assignments and discussion integration
This assignment is designed to promote student interaction and use their creativity. Each team is responsible to complete the assignment. Students may choose to create a one-page magazine advertisement or a television storyboard. Students will be evaluated by the defense of their advertisement through those categories that are listed below. For example, if the ad is supposed to promote Brand Awareness, then the ad would mention the Company?s brand name frequently, and have little copy and almost no benefit information. The visuals in the ad would focus on creating awareness for the product look.
While a nice, finished ad provides some glitz and pizzazz, ads with substance but average finish will get higher grades than ads with excellent finish and little substance.
Note: All assignments must include the student?s name, the student?s major, and the student?s minor for assessment tracking purposes.
Categories of major and minor are: (1) Marketing; (2) Business ? non Marketing; (3) Non Business
This two -part assignment has the following required components
1.Advertising Strategy: Identify and defend the target market audience and objectives of the advertising
a.Teams must decide who the target audience is for their brand. Is it the whole market of automobile buyers? Or, is it a sub-segment such as young consumers only? An explanation of support of this decision must be provided.
b.Teams must establish Message and Budget Objectives: Teams must decide how much emphasis will be placed on the four message components of the advertisement. These include Primary (creates awareness and stimulates primary demand for the product category), Benefits (Emphasizes brand benefits to the consumer), Comparison (emphasizes how your product is either similar or different from a leading competing brand), and, Reminder (maintains awareness and stimulates repurchase). These decisions must be supported in the document that accompanies the advertisement.
2.Message Design and Execution:
a.Design the Ads: This step involves developing the creative strategy and advertisement layout that is consistent with the advertising strategy that is referenced in Part 1 of the rubric
b.Choose the Media and Media Schedule within the StratSim environment. Evaluate the Advertising. Students are required to identify what their objectives are for the ad. For example, was it to create awareness, educate consumers, or spur action? They should then explain what their message objectives are with respect to the market dynamics that prevail within the StratSim environment. Finally, students should discuss the design strategy they used.
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Signature Assignment 3 Rubric
Element Excellent
100% Good
85% Basic
75% Rudimentary
65% Unacceptable
0%
LO 8; GO 3
Discussion of target audience proposal
30% The target audience is selected through careful evaluation of the business variables in the simulation. Socio-cultural and demographic diversity variables are presented and incorporated into the decision. Alternatives to the selected position are presented. ? Business variables and Socio-cultural and demographic diversity variables are discussed to support the target market decision. Alternatives to the selected position are discussed. ? Business variables and Socio-cultural and demographic diversity variables to support the decision are mostly accurate. Alternatives to the selected position are referenced. ? Business and Socio-cultural diversity variables are inaccurate or insufficient. Alternative positions are superficial Business and Socio-cultural diversity variables are inaccurate or unavailable. Alternative positions are nonsensical.
PLO 5; CLO 1
Proposal of message and budget objectives
25% The message and budget proposal evolve directly out of a thorough discussion of the target audience. Alternatives are presented with reasoning for the selected recommendation The message and budget proposal directly relate to a discussion of the target audience. Alternatives are presented with general reasoning for the selected recommendation The message and budget proposal somewhat relate to a discussion of the target audience. Alternatives are presented with no clear reasoning for the selected recommendation The message and budget proposal do not relate to a discussion of the target audience. Alternatives are superficial or non-actionable. The message and budget proposal do not relate to a discussion of the target audience. Alternatives are not proposed.
PLO6 ; CLO 4
Advertisement design
25% The ad clearly communicates the business findings above. Creativity in the ad is apparent. Illustrations (verbal, written, or graphical) are clear and bold. ? The ad clearly communicates the business findings above. Creativity in the ad is present. Illustrations (verbal, written, or graphical) are effective. The ad somewhat communicates the business findings above. Creativity in the ad is speculative. Illustrations (verbal, written, or graphical) are present. The ad does not evolve from the findings in the target audience. Creativity is rudimentary. Illustrations (verbal, written, or graphical) are poorly done The ad does not evolve from the findings in the target audience. No creativity is applied. Illustrations (verbal, written, or graphical) are poorly done
PLO 5; CLO 1
Media schedule proposal
20% Analysis of target audience and message/ budget objectives fully support proposed media proposal. The interrelationships of this analysis is fully apparent. Analysis of target audience and message/ budget objectives support proposed media proposal. The interrelationships of this analysis is discussed. Analysis of audience and objectives is somewhat clear. The interrelationships of this analysis is speculative. Analysis of audience and objectives is superficial. The interrelationships of this analysis is incorrect. Analysis of audience and objectives is not available. The interrelationships of this analysis is incorrect.
