Individual Assignment (INTEGRATED MARKETING COMMUNICATIONS)
? Analyze a poster ad of your choice in any MTR station ? Show me a photo of the ad (taken by you)
Briefly introduce the background of the company/brand and the
product/services featured in that ad
Identify the targeted customer segment
Identify the CB stage the ad is aiming at
Identify the major selling point (theme)
Identify the ad appeal
Identify the execution style
What do you like and what do you dislike about that ad?
How to make a better poster ad for that company/brand?
? The Report should include individual essay (i.e. main text) and reference list
? Word limit: 1200 words (12 Time New Roman, single space)
? APA Reference listIndividual Assignment (INTEGRATED MARKETING COMMUNICATIONS)
? Analyze a poster ad of your choice in any MTR station
? Show me a photo of the ad (taken by you)
1. Briefly introduce the background of the company/brand and the
product/services featured in that ad
2. Identify the targeted customer segment
3. Identify the CB stage the ad is aiming at
4. Identify the major selling point (theme)
5. Identify the ad appeal
6. Identify the execution style
7. What do you like and what do you dislike about that ad?
8. How to make a better poster ad for that company/brand?
? The Report should include individual essay (i.e. main text) and reference list
? Word limit: 1200 words (12 Time New Roman, single space)
? APA Reference list
Assessment criteria:
? Content and analysis (70%):
The author?s ability to (a) provide appropriate terms and definitions and draw
relevant literature in discussion, (b) provide clear convincing arguments supported by
examples, evidence or theories/concepts, (c) show originality in content, (d) draw
conclusions with personal insights and retail implications.
? Clarity of presentation (30%):
Overall (a) organization, (b) language accuracy, and (c) logical flows (4) format (e.g.
upload a complete report).
To achieve at least a ?C? grade, students will need to:
? Address research questions
? Demonstrate a basic application of IMC concepts to the problem
? Use knowledge that they learnt in class
To achieve at least a ?B? grade, students will additionally need to:
? Be accurate in the application of relevant concepts
? Fully address research questions at hand, by specifically addressing each and
every facet of IMC components.
To achieve at a least an ?A? grade, students will additionally need to:
? Demonstrate good critical thinking, by not only applying relevant concepts
learned in class, but also approaching the research questions from a novel
perspective Show originality in thought. Suggestions for improvement are
logical, practical, and clearly communicated.
# Need to have the photo of the MTR ads in 2022, cannot search from the internet.
(send the photo to me also)
# Use subtitles of the 8 points which is mentioned above
# Deadline: 20/4 23:59
# ~1200 words (3-4 pages)
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