Interview Questions
1. what are some jobs you
have in your day to day life
2. What are some things that are
hard/annoying/difficult about that task? Why?
How hard is it? Why?
3. What are some things that are
positive/benefits about that task? Why? How
much do you value that? Why?
4. What is a product or service
you use everyday? why do you use it? what do
you like or dislike about it? how could it be
better?
What is your deffintion of too costly? Takes a lot
of time, costs too much money, or requires
substantial efforts?
How often do you spend outdoors?
How often do you use sunscreen?
INTERVIEW SET 2
1
NAME, AGE, DEGREE/JOB
Jamie, 25, female, mareting advertising,
5. How much free time would you say you
have? (none–little–average–lots–ages).
little
6. What do you usually do with your free
time?
7. Would you rather spend it inside or
outside?
8. How active are you? (1 to 10), if so,
what physical activities do you do?
9. When outside, to you think sun
protection is important? IF yes, how often
do you use sun protection? Do you think it
is important to use sun protection?
10. What aspects of a product (sunscreen) is
most desirable to you (price, quality,
function, ease…)
11. Where do you usually buy sunscreen?
watch tv, exersise, cook, hang out with
boyfriend, play and walk dog
outside
8 – workout, walk/ run
yes, i usually use sunscreen and have a had
and sunnies aswell
i like if its pretty good quality and ease of
use
shoppingcentre
12. What is the maximum you would pay for
sunscreen?
$10-$30 depending on size
13. What brand of sunscreen do you buy?
Why do you choose it over other brands?
14. Would you rather buy a bottle of
sunscreen over your preferred brand
knowing that the proceeds would go to a
charity?
dont mind if its good quality and not overly
expensive
15. How do you feel about charity?
i like it ofcourse
16. How often do you give to charity?
every now and then
17. Is this more or less than you feel you
should be donating?
less i guess.
yes
do you know anyone who has been effected by
skin cancer?
Sean (student) Buissness Male
Addison (working in accounting firm) Male
Study, Classes, Gym, feeding my self
going to work, washing clothes,
driving
its annoying to eat alot of food so that
my body can grow. it is alot of time
money and effort, my back body hurts
from the gym
i dont like ironing my shirt for work, i
dont enjoy buying food, eating healthy
is a pain, not cooking because its all
time consuming, my car is also very
hot when i get in it and it is a pain.
i enjoy going to work beacuse i help
people with their accounting and i
gym gets me in shape and studying goes value helping people beacuse it makes
towards my degree and future
me feel good
foam roler at the gym, to massage my
body. it could be better if it was smaller
so it is easier to move around
i really like air freshners and stuff that
smell really good, a service that i use is
car wash
all of the above depending on the
situation.
i value time the most
2
3
Chelsea, 21, works as a barista
Daisy, 24, finished degree, yoga
teacher/ nutritionist
avereage ammount of free time – 6 hours
more than average
a day
See my friends, catch up with family,
go to the beach, exercise (yoga), make
Pilates, cook, walk and run, surf, socialise food and eat
definatly outside
outside
9…Pilates, walk and run, surf
– I am very active 8 – yoga, walk run,
pilates
yes i think its important, but i dont use it
to much, i often forget, and i have a dark
skin competion so i dont burn as easily i ususally wear sungglasses and hats, as
they are both fasionable and protective
I use quite a lot, but often forgets
– Yes it is very important, but
sometimes is good to get vitamin D
– I find quality most important …
natural etc.
from my local general store
i would pay no more than $10 for cheap
sunscrean, but up to $35 for qood
– Face sun cream from a beauty place,
otherwise just the general store or online
quality, natural one
i use a local sunscreen called
FeelGoodInc, i like it because its good
quality
–
yeah, i think i would
yes probably, if it was still natural I would,
otherwise I wouldn’t.
i do support charity, only if i know the
profits are goin towards what they said
they were
support it alot
not too often
– I don’t give that often, only through
other brands that is charitable
i feel i should donate more
–
Yes, feel good inc,
I think probably more
Damon (student) Buissness Male
Running my own company and working
at a tech company – when i get to
University i park in the gym and walk to
get a coffee and stand in the q which is
long and wait for the coffee. I sit down
and start doing work or head to class.
q’s at the cafe in the morning the
distance of having to park at campus,
Parking fees at bond are bad and
internet speed on campus is also bad
and also the disorgonization of
classrooms in building 6
i get a degree, make money,
connections
my computer, emails, car i used it for
school and work, parking is an issue it
could be better if there was indoor
parking beacuse of hail
time is the most expensive in my
opinnion, “opprutinity costs”
4
5
Jessie, 23, Arts, student
Daniel, 20, Business, 7/11 and student
average
little
soccer, netflix, exercise
Tv and friends
Outside
inside
9 soccer gym running
8 walking outdoors
yes.once every few weeks
yes. whenever I go outside for more than hour
Fuction and safety
Comfort knowing you wont get burned
Woolworths
Seven eleven
$8-10
$10
Banna boat the bottle shape is good
Any usally spf 20+
Not overally
Mabye as a one of
Like certain charities
Like them
Rarley
occasionally
More
probably more often
6
7
Sara, 18, Commerce, student
Max, 22, Marketing student,
lots
little
Gym, tv and social events
surf, sport, read.
inside
outside
6 gym and yoga
6.5 – pretty active
rarley use but yes
yes, a lot
ease of use and fuction
the ease of the product and quality aswell
Any shop usally someone else has it
general stoer or service station
$5-$15 depends on size
$10-$20, depending on how good it is and size
Don’t mind any
any with high spf
Yes
maybe, if the quality and pricing were similar
Only if they go towards the casue
i like to see if the profits actually go to chaity
usally only when asked
not often
neutral
i would like to donate more
8
9
Anna, 20 buissness graduate at bond
Annie 21 Marketing student
little
average
i like going to the beach, hiking, friends
watch netflix, hang out with
friends, go to the beach
outside
6.5 – office job but when im active i like
doing big walks on the beach, high
intensity training
outside
i like to do yoga, go for walks,
relax at the beach
yes, everyday
i use it alot beacuse i burn
easily
quality
quality and function
chemist
chemist or woolworths
$40 (skin care sunscrean)
$10
i use la roche posay, recomended to me
by dermatologist and my sister cant go in i usually just get anything
the sun and its what she wears. protects with high fps, there is no
me the most
brand i preffer
probrably
i have mixxed feelings some charities are
sus and i need to do my research and
make sure they are saying what they are
saying
yes
once per semester from bmx friends
not often
less
more
i like charities i think they are
great
Josh (student, male)
study, cleaning around
home, looking after my
dog
studying is quite time
consuming, i am always
quite busy so it is also
hard to find time for
cleaning. looking after my
dog can get expensive
getting toward the end of
my degree and learning,i
value study because it
helps get me ready for
finishing my degree and
gettin a future job
my computer and uni
work things, i feel like i get
them messy and loose a
lot of my smaller things
easily.
i think if the time put in
doesnt match the results
10
11
Lauryn 22, buissness student
Matt, carpenter, 27
average
exercise, watch shows, hanout with friends and
grocery shopping, yoga
below average
gym, go to the beach,
cook and clean, hang with
friends
outside
outside
7 gym, yoga
7, work is active, but i
also workout, surf
yes, everday, important for my skin
yeah quite a lot, i forget to
at work a lot
qualituy is ost important to me
ummm i would say price
chemist
chemist
$15 $5-$10
biore beacuse it feels like water on my face and its
good quality, makes my face feel soft. i dont like
i dont really mind as long
when sunscreen makes my face feeln sticky
as it stays on well
yes, everday, important for my skin
yeah probably
its good, i support them very much
yeah its good
not often but i help out in a lot of charitys
no enough i dont think
less . i feel like i should donate more
i feel like i shoudl donate
more
Chelsea (female)
Dailsy (graduate, female
working in retail as a barista. cooking cooking, cleaning, teaching
and cleaning.
yoga, nutrition consults.
dealing with customers when its
yoga teaching and nutirion
busy. very early starts. running out of consults require a lot of
stock and having to restock.
time and thoughts
being able to help people,
getting paidis an obvious benefit. the having a good diet and
social aspect and community at work health
phone, self cafe products, palaties. I
use these to focus on health and
wellbeing in day to day life. I like the
way they make me look and feel, but
I do not like the extensive costs
accociated with it
online websites help with
client and organisation,
social media for resaching
clients, they could be better
if they were a bit quicker
and more interconnected.
sometimes the stresses for work feel to much time or money for
like i dont get payed enough
wht its worth
12
13
Emily 18 law
Emma 22, health science
little
yoga, going out with firends, read,
watch movies
lots
i love to exercise (yoga,
workout). i love going on
hikes and also runs
both
outside
5
9
i use it often, my daily mostiurizer
has spf. sun protection is very
important for my skin
yes i always use suncreen
when im outdoors beacuse i
am pale and i burn easy
price and function
function (usually high fps)
pharmacy
chemist
8-10$
8-15$
i like to buy neutorgena beacuse it is i usually just buy whatever
cheap and functions well
with high fps
possibly
yes most likely
i think charities are good
i think they are good if it
goes to a good cause
i feel like i should give more i dont
give very often
not very often
less i feel like i should be giving more less i should probrabrly
to others that are less fortunate
donate more
grandmother
father
Charlie (student, male
work, jobs around home like cleaning, studying at uni, driving
driving to work and uni is very time consuming, staying focused in
uni and dealing with stress around exams is wuite difficut for me
money for personal spending from work. my degree giving me
possibilites for future employment.
my computer to do work on and help me stay organised, my
phone, car,
14
15
Sean 22 buissness student
Drew 24 supermarket worker
average
Little
i like workoing out hand hanging out with friends, reading
sport
both
outside
9 i workout alot at the gym and like going to the beach
9
i only use it at the beach but sometimes i dont use it
yes frequently use it
price
function
chemist
supermarket
$8
$10
dont have a preffered brand i just buy whatever is cheapest
Any
yes
not always
i think the idea of charitirs are good
good
not often
not to often
i should be donating more
more
no one
no
Mathew (Law, Male)
Just a student 4 subjects. Driving shopping
Exams study memory
Degree credits
Video games, internet, kindle and gym
A few hundred dollars for somethng other than rent and essentials
16
Eric 19 student
lots
tv gym study
outside
8
not to often
function
shops
$5-$10
not worried
yes
like it
rare for me to give
probably more
no
Johnny (Arts male)
Elias (Business/commerce Male)
Student and work in a 7 eleven
Works at coles and babysitting as well as a dual degree
Long shifts exams time stress
Lots of hours of work travel in between jobs
Money and education
Cash to pay for degree and degree for later
Car excersise products such as mats
Cars, Candles, food fun gimmick products
Something I don’t value
$50 Plus
17
18
Daniel 22 student
Ben 22 student
average
lots
social stuff
concerts games
both
outside
7
5
rarley
over a year since last use
function
function
coles
service stations
any price
$15 depends on size
any brand
spf best brand
yes
yes
good
its good
never
not often
more
not to worried
no
no
Darryl (Not a student Male)
Work at NAB the bank as a junior associate
The hours can be long not a lot of home time
Money
Candy, snacks, wallet, car, food, gym equipment
something I don’t want. Usally like cheap things
19
20
21
22
Lilly, 18, works hospitality
more than. average
average
beach, hang out with friends, pub
surf, golf, hang
outside
outside
6 – walk the dog and run alot
9
i think its important but i rarely use because i dont burnyes, yes everyday
i prefer quality expensive products
ease to put on
from my work (general store)
from local general store
$70
$30
a local brand feelgoodince because of the quality
feel good inc, quality loacl brand
ummm probably charity
if its good charity, that goes to the cause i would
it is great
yeah it is real good
i dont give
rarely
N/a
more
yes, skin cancer
yes,
11 total
9m
2f
20 total
16m
4f
23
80%
20%
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
BMG Presentation
Brendan, Max, James, Mann
• 1) What are some jobs you have in your day to day
life?
Interview
Questions
• 2) What are some things that are
hard/annoying/difficult about that task? Why? How
hard is it? Why?
• 3) What are some things that are positive/benefits
about that task? Why? How much do you value
that? Why?
• 4) What is a product or service you use every day?
why do you use it? what do you like or dislike about
it? how could it be better?
• 5) What is your definition of too costly? Takes a lot
of time, costs too much money, or requires
substantial efforts?
Customer
Empathy
Map
(Brendan)
Group Means Matrix
Who you know
•
•
Social media contacts. Includes
partially some Bond
connections. Sites include
Facebook Instagram and
LinkedIn.
A close friend has a startup
clothing company. Another
who works in e-commerce and
product sourcing on the Gold
Coast.
Classmates and
serendipitous
encounters
Family
Contacts
•
•
Champ My dad started multiple
successful businesses in the clothing
and property industries.
•
Connections to pass classmates
through social media and connections
to alumni through brother and sister
who used to go here.
•
Contacts in the following industries
through family connections legal,
property, architecture.
•
contacts in property, real-estate in
Thailand
My sister is specialized in nutrition.
Group Means Matrix
What you know
Other learning
Prior education
Knowledge from jobs
• Diploma in
business previous
business courses.
• Jobs include:
• Water safety
• Roofing
• Travel
•
• Golf course grounds keeper
• Online courses
Highschool Education
• Music
production course.
• Hospitality
• Surf school
Group Means Matrix
Who you are
Tastes values and
preferences
•
•
•
•
•
•
Sports
Creativity
Fun
Health
Family
Value: Friendliness &
Loyalty
Interest, hobbies
and passions
• Travel & sports
• Snowboarding,
wakeboarding, guitar,
movies/tv shows & surfing
•
Dj and produce music
Value Proposition Canvas
Value Proposition Canvas
Business Model Canvas
Final Thoughts and Next Steps
• Need to make more interview questions and ask about
customer pains and gains of outdoors and working out.
• Conduct 20 more interviews and try to include more
females if possible. To see if they share similar pains and
gains.
• Build a product aimed to help the customer save time and
reduce customer pains.
Questions
REFERENCES
• Slide 6 – https://forums.episodeinteractive.com/t/anyone-have-a-gym-background-with-a-treadmill/118438
https://www.futurelearn.com/courses/improving-study-techniques
https://www.metromile.com/blog/easy-tips-to-become-safe-driver/
•
Slide 7 – https://www.gcmonline.com/course/environment/news/save-time-money-golf-industry-show
https://www.lucidchart.com/blog/what-is-process-efficiency
•
Slide 8 – https://www.customerthermometer.com/customer-service/customer-excellence/
-Intro the team & concept
-Detailed customer persona (based on Customer Discovery)
-MVP (based on prototyping) – James feasibility – Max Viability
-How the Business Model Canvas looks now… – James
-Pivot or proceed?
-Intro the team & concept
-Detailed customer persona (based on
Customer Discovery)
MVP – Feasibility
The business concept and our MVP is bottled
sunscreen with clip this is feasible because of the
Key Resources
We believe we can secure and manage all tech and resources
Resources such as information from experiments including interviews, protype surveys and brochures
Key Activities
We believe we can perform all activities and at the right quality level that is required
Activities including selling the product, raising awareness, social media promotions, supply ordering and product design.
Key Partners
We believe we can create the partnerships
required to build our business
• See image of potential supplier / Prototype
• Social media influencers and charities
MVP – Viability
How it looks now
•
• Suppliers
online
• Bond
• Contacts
• Cancer
council
• Other
charities
Source suppliers that
meet our order
requirements in quantity
MOQ
•
Interviews
•
Product preferencing
• Money
• Pre-sale activities
• Contacts
• Cost of product
• Getting over high MOQ amounts
• Social media advertising
• Prevents skin
cancer
• Small bottle
with clip for
travel
• Benefits
relevant skin
cancer charities
Interact with customers
through online social
media sales and in
person transactions
• Social media
marketing
• Social media
sales
• In person sales
• Outdoor
activities
• Usage for sports
• Beach goers
• Young active
demographic
Sale of sunscreen bottles
and donations
Pivot or Proceed
POTENTIAL QUESTION SET
Part 1
1. What’s your name?
2. How old are you?
3. What do you study?
4. Do you have a job?
Part 2
5. How much free time would you say you have? (none–little–average–lots–ages).
6. What do you usually do with your free time?
7. Would you rather spend it inside or outside?
8. How active are you? (1 to 10), if so, what physical activities do you do?
9. When outside, to you think sun protection is important?
IF yes, how often do you use sun protection? Do you think it is important to use sun
protection?
10. What aspects of a product (sunscreen) is most desirable to you (price, quality,
function, ease…)
11. Where do you usually buy sunscreen?
12. What is the maximum you would pay for sunscreen?
13. What brand of sunscreen do you buy? Why do you choose it over other brands?
14. Would you rather buy a bottle of sunscreen over your preferred brand knowing that
the proceeds would go to a charity?
15. How do you feel about charity?
16. How often do you give to charity?
17. Is this more or less than you feel you should be donating?
18. Do you know anyone who has been effected by skin cancer?
TALLY
PRODUCT 1:
PRODUCT 2: 3
PRODUCT 3:
PRODUCT 4: 2
PRODUCT 5:
PRODUCT 6: 3
Areas to make sure we cover to create a good customer profile:
•
•
•
•
•
•
•
Age
Gender
Price sensitivity
Belief systems/ attitudes/ values
Material status
Education
Income
Questions that need to be answered in order to create this:
–
–
Find out who is your key customer with these customer profile questions.
What would a customer buy from you?
What advantages do you want to sell them specifically? (Ex: If you sell air conditioning
units, you are really selling comfort, cost savings, air purification, humidity control, no
sweat stains, comfortable sleeping)
Describe your typical customer.
What is their age?
Are they male or female?
Where do your ideal customers live geographically?
How do they earn a living?
Describe your ideal customers’ likes and dislikes.
Why would this person be interested in your product, company or service?
Why would they buy from you as opposed to someone else?
What does a customer want from your product or service?
What makes your product or service more suitable to them than your competitors’
products or services?
What are the most common specifications or types of orders your customers request?
What factors are your customers likely to consider before making a purchase?
What do they tell you they value about your deliverables?
How will your ideal customer find out about your product or service? What sites do
they visit, what stores do they shop in, where do they get their coffee?
What have your most recent ideal customers said about your product or service?
How does the cost of your product/service influence your customer’s decision to buy?
List all the ways you currently contact your potential ideal customers. What is their
preferred method of being contacted?
What does your ideal customer tell you they value in your product or service?
Potential questions for BMG:
PSYCHOGRAPHIC QUESTIONS
–
Which activity do you do most often when you have free time?
Which activity do you do most often when you have free time?
What aspects of a product is most desirable to you (price, quality, function, ease…)
How do you feel about charity?
How often do you give to charity?
Is this more or less than you feel you should be donating?
PRAGMATIC QUESTIONS
–
Which physical activities do you take part in?
Which physical activities do you take part in?
INDUSTRY-SPECIFIC QUESTIONS
–
.
Have you heard of [product category] before?
How often do you use [product category]?
How long have you been using [product category] for?
What is one thing that your favourite brand of [product category] could do better?
What is one thing that your favourite brand of [product category] could do better?

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