Analyzing and Visualizing Data
Chapter 3
Formulating Your Brief
What is a Brief?
A brief represents a set of expectations and captures all the relevant information about a task or project.
Establish clarity about the definitions and requirements of a project
Establish context of and vision for your work
Defining Your Origin Curiosity
Different Contextual Challenges
Personal
Stakeholder
Audience
Anticipated
Potential
Identifying Your Project’s Circumstances
People
Stakeholders, Audience
Constraints
Pressures, Rules
Consumption
Frequency, Setting
Deliverables
Quantity, Format
Resources
Skills, Technology
The ‘Purpose’ Map
Experience
Explanatory, Exploratory, Exhibitory
Tone
Reading tone, Feeling tone
Refer to Figure 3.1
Harnessing Ideas
Mental Visualization
Keywords
Sketching
Research and Inspiration
Limitation of your ideas
Limitation of others’ ideas
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