Chat with us, powered by LiveChat 3/6/22, 6:50 AM W5: Social Media Marketing - COMM211 - STUDENT SOLUTION USA

3/6/22, 6:50 AM W5: Social Media Marketing – COMM211 I001 Winter 2022

https://myclassroom.apus.edu/d2l/le/53059/discussions/topics/439220/View 1/2

W5: Social Media Marketing

Rubrics

COMM LD Discussion Rubric v2.0

COMM211 I001 Winter 2022 LE

Discussions List View Topic Settings Help

Search W5: Social Media Marketing

Subscribe

Goal: The goal is to explore the power of social media through marketing: how
do “influencers” operate in social media?

Course Objective(s): CO 2, 4, & 7

Description:

Many companies use social media as a means to communicate with consumers.
Additionally, companies are increasingly discovering the power of social media
“influencers” to promote their brands and products.

Please watch the TED Talk from Rachel David, CEO of Hashtag Communications,
an influencer marketing company.
TED: How Influencers Have Transformed Modern Marketing

After reviewing the video, discuss your thoughts on the content. What surprised
you? Do you think David is correct in her assertions? What does she mean when
she calls social media marketing the “Wild West”?

Discussion Guidelines & Grading Rubrics

3/6/22, 6:50 AM W5: Social Media Marketing – COMM211 I001 Winter 2022

https://myclassroom.apus.edu/d2l/le/53059/discussions/topics/439220/View 2/2

Start a New Thread

Filter by:

Sort by:

Most Recent Activity

There are no threads in this topic.

All Threads

error: Content is protected !!