stated in files
Please find below the Midterm and Final task brief and rubrics.
Midterm report (Business Plan-Part I)
Task
You will need to choose a business idea that you think could be successfully implemented in your country of origin.
You will develop and submit the initial part (Midterm) of the business plan for your idea including the following points:
• The idea, mission, vision, values of the company
• Analysis of the Market it serves
o The Business Opportunity
o The competitor’s analysis,
o The industry analysis,
o The environmental analysis
• Analysis of the strenghts and weaknesses of the start-up at present
• Its Swot analysis
• 5-year Strategic Objectives
Table of Contents:
1. Executive Summary
2. Introduction & Background
3. External Analysis
4. Internal Analysis
5. SWOT
6. Strategic Lines, Targets & Objectives
BC0215 ENTREPRENEURSHIP & NEW VENTURES Midterm & Final Assignment Entrepreneur’s Business Plan
7. References
Formalities:
• Individual report
• Word count: 2.000 minimum
• Cover, Table of Contents, Images, Tables, References and Appendix are excluded of the total word count.
• Font: Arial 12,5 pts.
• Text alignment: Double Justified.
• The in-text References and the Bibliography must be in Harvard’s citation style.
Submission: Sunday 7th November 2021 23.59 h Via Moodle (Turnitin).
Weight: This task is a 40% of your total grade for this subject.
Learning outcomes:
It assesses the following learning outcomes:
⚫ Outcome 1: understand the importance of business plan and apply skills to prepare a feasibility study of a new venture
⚫ Outcome 2: apply the analytical frameworks to prepare market and customer analysis
Rubrics
Exceptional
90-100
Good
80-89
Fair
70-79
Marginal fail
60-69
Fail
<60
Application
(25%)
Student applies research
methodologies and
relevant class theory
effectively to analyse the
startup and draw
relevant insights.
Student shows evidence
of applying research
methodologies and
relevant class theory to
analyse the startup and
draw some insights.
Student makes an
attempt at analysing
their startup , but with
few references to class
theory. Any insights
drawn may be limited.
May demonstrate minor
misunderstandings.
Student makes an
insufficient attempt at
analysing their startup .
Insights drawn are very
limited without using
theory.
Demonstrates
misunderstandings.
Student makes a poor
analysis, drawing
extremely limited / no
relevant insights or links
to class theory.
Significant
misunderstandings are
in evidence.
Evaluation
(25%)
Student constructs a
coherent argument to
present well-justified
first sections of the
business plan using a
range of appropriate
sources from wider
research.
Student constructs a
mostly coherent
argument to present the
first sections of the
business plan with some
justification from mostly
appropriate wider
research.
Student attempts to
construct a coherent
argument and present
the first part of the
business plan, although
it may lack justification
or support from wider
research.
Student attempts to
construct an argument
and present the first
section of the business
plan, although it lacks
justification or support
from wider research.
Student is unable to
construct an argument
to present the first
sections of the business
plan. Insufficient/ no
justification is provided.
No evidence of wider
research.
Proposal
(25%)
Student proposes highly
adequate business plan
objectives that follow on
coherently from the
evaluation and are well-
justified.
Student proposes
adequate business plan
objectives that are
connected to their
evaluation and justified.
Student proposes some
business plan objectives
that bear some
connection to their
evaluation and attempts
to justify them.
Student attempts to
propose some business
plan objectives although
they bear little relation
to the evaluation and
are weak and
unsupported.
Student fails to propose
any objectives.
Written communication
(25%)
Student communicates
their ideas extremely
clearly and concisely,
respecting the page
limit.
Student communicates
their ideas clearly and
concisely, respecting the
page limit.
Student communicates
their ideas with some
clarity and concision. It
may be slightly under
the page limit.
Student communicates
their ideas in a
somewhat unclear and
unconcise way. It is over
or under the page limit.
Student fails to
communicate ideas
clearly or concisely and
is excessively over or
under the page limit.
Task 2
Final Report (Business Plan-Part II)
You will need to develop and submit the second part of the Business Plan that builds and completes your mid-term submission.
Table of Contents:
8. Executive Summary (Contd.)
9. Strategic Lines, Targets & Objectives
10. Action Plan: Marketing, Operations, HR & Financial Plans
11. Implementation Schedule
12. Viability and Conclusions
13. References
14. Appendix
Formalities:
• Individual report
• Word count: 2.500
• Cover, Table of Contents, Images, Tables, References and Appendix are excluded of the total word count.
• Font: Arial 12,5 pts.
• Text alignment: Double Justified.
• The in-text References and the Bibliography have to be in Harvard’s citation style.
Submission: Sunday 16th January 2022 23.59 h Via Moodle (Turnitin).
Weight: This task is a 60% of your total grade for this subject.
Learning outcomes: It assesses the following learning outcomes:
• Outcome 1: categorize and assess business opportunities and their feasibility
• Outcome 2: evaluate funding sources and their match with the business plan
• Outcome 3: demonstrate analytical and conceptual skills
• Outcome 4: demonstrate discussion and presentation techniques
Rubrics
Exceptional
90-100
Good
80-89
Fair
70-79
Marginal fail
60-69
Fail
<60
Application
(25%)
Student applies research
methodologies and
relevant class theory
effectively to analyse the
startup and draw
relevant insights.
Student shows evidence
of applying research
methodologies and
relevant class theory to
analyse the startup and
draw some insights.
Student makes an
attempt at analysing
their startup , but with
few references to class
theory. Any insights
drawn may be limited.
May demonstrate minor
misunderstandings.
Student makes an
insufficient attempt at
analysing their startup .
Insights drawn are very
limited without using
theory.
Demonstrates
misunderstandings.
Student makes a poor
analysis, drawing
extremely limited / no
relevant insights or links
to class theory.
Significant
misunderstandings are
in evidence.
Evaluation
(25%)
Student constructs a
coherent argument to
present a well-justified
business plan using a
range of appropriate
sources from wider
research.
Student constructs a
mostly coherent
argument to present a
business plan with some
justification from mostly
appropriate wider
research.
Student attempts to
construct a coherent
argument and present a
business plan, although
it may lack justification
or support from wider
research.
Student attempts to
construct an argument
and present a business
plan, although it lacks
justification or support
from wider research.
Student is unable to
construct an argument
to present their business
plan. Insufficient/ no
justification is provided.
No evidence of wider
research.
Proposal
(25%)
Student proposes highly
adequate strategic
objectives that follow on
coherently from the
evaluation and are well-
justified.
Student proposes
adequate strategic
objectives that are
connected to their
evaluation and justified.
Student proposes some
strategic objectives that
bear some connection to
their evaluation and
attempts to justify them.
Student attempts to
propose some strategic
objectives although they
bear little relation to the
evaluation and are weak
and unsupported.
Student fails to propose
any strategic objectives.
Written communication
(25%)
Student communicates
their ideas extremely
clearly and concisely,
respecting the page
limit.
Student communicates
their ideas clearly and
concisely, respecting the
page limit.
Student communicates
their ideas with some
clarity and concision. It
may be slightly under
the page limit.
Student communicates
their ideas in a
somewhat unclear and
unconcise way. It is over
or under the page limit.
Student fails to
communicate ideas
clearly or concisely and
is excessively over or
under the page limit.
