The Report is an individual work, where each member is required to choose a fashion company that is listed on A stock market. You are a Business analyst working in the city of Paris, and you were asked by your manager to write a report on the company (you chose) that focuses on the following aspects:
– Conduct an Internal Analysis of the organisation, starting from its objectives, mission, strategy (as introduction), financial performance (main focus), etc.
– Conduct an analysis of the External factors that affect this organisation, mainly focusing on the economic factors (for the individual chosen country). This should be backed with data, graphs, and charts and explained in the report.
– It is important that assess the current position of the company, its strength / weaknesses.
– You need to highlight the risks could face the organisation in the future.
– Based on the results of your internal and external analysis, you need to come up with some realistic recommendations for this company to consider.
SUBMISSION DATES:

REPORT PLAN OUTLINE
The structure and content of your report should include :
Cover Page (not included in the word count)
Table of contents (not included in the word count) Executive summary (not included in the word count)
1. Introduction:globalpresentationofthecompany
Core business, date of IPO, stock market, areas, main shareholders, number of employees, stock price
2. Currentfinancialpositionofthebusiness
Balance Sheet: highlight and comment the main items – Assets : long term assets and their evolution
current assets (inventories , accounts receivables)
– Liabilities : financial debts (bank loans or bonds and their maturities) – Equity : capital and retained earnings
Income Statement: calculate and comment
– Sales : per area or segment, evolution
– Gross Profit : evolution and gross profit margin
– Operating Earning : evolution and operating profit margin – Net Earning : evolution and operating profit margin
– EPS and DPS (earning and dividend per share)
Cash Flow Statement: point out which activities provide cash and which one use cash
– Operating activities
– Investing activities
– Financing activities
3. Externaleconomicanalysisofthebusiness
The student is required to select a country or an area, provide and analyze the most significant information
4. Risksfacingthebusiness
SWOT
5. ConclusionoftheAnalysis

Referencing list (not include in the word count)
A list of References that are used to collect information; all the
referencing should be done according to the Harvard referencing system.
Bibliography (not include in the word count) You can find a guide in the library or in here:
https://libguides.mmu.ac.uk/refguide/mmuharvard
One of the purposes of referencing is to enable others to find the
information that you have used in your assignment. Also, it is important
to acknowledge the work of others if you have referred to it in your
assignments; if you do not, you will be accused of plagiarism.
To avoid plagiarism, you must cite and reference all the sources of information that you have used in your assignment.
MMU has a standard version of the Harvard referencing style called
MMU Harvard.
Please visit
  You can download the full MMU Harvard Referencing Guide as a PDF.
On the other hand, the MMU Harvard Referencing is uploaded to YouTube.
For more information, please visit the Manchester Metropolitan University (MMU) website at http://libguides.mmu.ac.uk/c.php?g=281251&p=1873441
  Please visit
https://www.youtube.com/playlist?list=PL9sZ_AmkyAXiUmy3Z5Huefezq 8nGUUJRm
Appendix (not include in the word count)
You need to include appendix pages that include a list of the financial statements of the company which are usually found in the Annual report of the organization and that can be downloaded from its website. You can use the appendix also to show any calculations you have done (this