Business/Organization – You will work on the marketing objectives
Business/Organization Chosen:
Girl Scouts of Western Washington (https://www.girlscoutsww.org/)
You will work on the marketing objectives and target market plan for your business or organization.
You need to develop at least five marketing objectives as part of your planning process. Objectives should be realistic, measurable, and time-specific.
Objectives must also be consistent with the priorities of the organization.
Here are some short videos to help you think about segmentation, targeting and positioning:
The 4Ps Marketing Mix: How to Position Your Market Offering
Market Segmentation Explained:
As you write your objectives (goals) paper, please be specific. In other words, this would be too general: “Increase the number of customers.”
Specific would be: “Increase customers ages 25-54 within 4-miles of the business (or sales) by 20%, within 12-months.” This is a more specific goal, explains how you will measure success, and by when.
Being specific is important.
As we move through the course, you would then go on to explain which specific customers you would target and your message to convince them.
Writing objectives you want to use the SMART criteria:
SPECIFIC: Details exactly what needs to be done.
MEASURABLE: How progress will be measured.
ACHIEVABLE: Objective is accepted by those responsible for accomplishing it.
REALISTIC: Objective is possible to attain.
TIMED: Time period to achieve objective is clearly stated.
https://www.tutor2u.net/business/reference/marketing-objectives
Please remember to include APA citations, and use correct APA citation style.
Two-pages maximum, single-spaced, using APA style.
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