MPS614 The Psychological Impact of Media and Technology
Module 6 Discussion
DQ1 Product Placement
When working through the challenge of intrusiveness of online video advertisement, what do you think are the cognitive and social consequences upon the general public? To what degree does integrity play a role in product placement strategies? Explain.
DQ2 Public Relations
Discuss how the overall public relations campaign of Volkswagen to repair its brand after the 2015 diesel cheating scandal influences your trust and confidence with the company. In the future, are you still likely to buy a Volkswagen car because of this scandal? Why or why not?
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