February 7, 2021 - Page 64 of 70 - STUDENT SOLUTION USA

High street bricks-and-mortar retailers are increasingly conducting their business online. For a while their branding can rely on their high street heritage but how do you think the brand should be managed as the online presence comes to dominate?

The basic format of the essay should be a theory, concept or approach which is critically analysed. Then a case study or practical example should be presented that not only illustrates how the theory can be applied but also reveals further critical insights into the...

High street bricks-and-mortar retailers are increasingly conducting their business online. For a while their branding can rely on their high street heritage but how do you think the brand should be managed as the online presence comes to dominate?

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