Short papers should use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to a discipline-appropriate citation method. Page-length requirements: 1–2 pages.
Conduct research and compile a list of the top 10 worldwide retailers. In your list, for each retailer, include store name, home country, type of business, number of countries diversified into, and percent of sales in foreign markets.
What observations can you make about these companies and their internationalization progress?
What types of entry strategies were used by these retailers and how did they affect their long term potential for successful internationalization?
Short Paper/Case Study Rubric (Undergraduate)
Guidelines for Submission: Short papers should use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according
to a discipline-appropriate citation method. Page-length requirements: 1–2 pages.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Main Elements Includes all of the main
elements and requirements
and cites multiple examples to
illustrate each element
Includes most of the main
elements and requirements
and cites many examples to
illustrate each element
Includes some of the main
elements and requirements
Does not include any of the
main elements and
requirements
25
Inquiry and Analysis Provides in-depth analysis that
demonstrates complete
understanding of multiple
concepts
Provides in-depth analysis that
demonstrates complete
understanding of some
concepts
Provides in-depth analysis that
demonstrates complete
understanding of minimal
concepts
Does not provide in-depth
analysis
20
Integration and
Application
All of the course concepts are
correctly applied
Most of the course concepts
are correctly applied
Some of the course concepts
are correctly applied
Does not correctly apply any of
the course concepts
10
Critical Thinking Draws insightful conclusions
that are thoroughly defended
with evidence and examples
Draws informed conclusions
that are justified with evidence
Draws logical conclusions, but
does not defend with evidence
Does not draw logical
conclusions
20
Research Incorporates many scholarly
resources effectively that
reflect depth and breadth of
research
Incorporates some scholarly
resources effectively that
reflect depth and breadth of
research
Incorporates very few scholarly
resources that reflect depth
and breadth of research
Does not incorporate scholarly
resources that reflect depth
and breadth of research
15
Writing
(Mechanics/Citations)
No errors related to
organization, grammar and
style, and citations
Minor errors related to
organization, grammar and
style, and citations
Some errors related to
organization, grammar and
style, and citations
Major errors related to
organization, grammar and
style, and citations
10
Total 100%
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