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Answer these two questions (and their parts) in the Conceptual Section and provide written responses 

1. (a) Explain the relationship(s) between perception and consumption meaning.  Provide a detailed   explanation. (b) What would be the implications  of this relationship(s) for marketers?  

2. a) What is memory?  Provide a persuasive argument for your position.  (b) Based 
upon how you have defined memory, explain how forgetting is a part of your view of 
memory.  (c) How could a marketer create strategies affecting consumers’ 
forgetting?  And, (d) why would they want to do this?

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